Avoid the TLDR Syndrome: 8 Tips on How to Visually Break Up Your Blog Posts
I read many blog posts every week. As a social media marketer, I’m always on the look out for great content to share and for inspiration. Reading many different blogs help me do that. One common...
View ArticleHow To Get More Twitter Followers (Without Looking Like A Jerk)
Let’s face it: You want more Twitter followers. We can talk about how the quality of your followers is more important than the quantity—but the truth is, without a decent following, people are less...
View Article5 Content Marketing Lessons I Learned From Going Viral
What happens after a piece of content you’ve created goes viral? Earlier this year, I had the opportunity to find out the answer to this question when a blog post I wrote about the death of the social...
View Article3 Ways A Bigger Social Media Budget Can Set Your Marketing Team Up For Success
As 2014 comes to a close, many companies are busy budgeting for the next year. Now’s the perfect time for marketers to think about their social media goals for 2015 and decide how much to allocate for...
View Article4 Social Media Resolutions Worth Making In The New Year
In general, I don’t believe in new year’s resolutions. Often, they are too general and ineffective. But when it comes to our social media habits, I believe we could all make an exception. That’s...
View Article5 Effective (But Underused) Facebook Marketing Tactics
Many content marketers have a love-hate relationship with Facebook. With Facebook reach sliding, brands are wondering if Facebook marketing is still worth the effort. I believe it is. In terms of...
View ArticleHow The Quality-versus-Quantity Debate Hurts Your Content Marketing Strategy
Is quality or quantity more important in content marketing? If you’re like a majority of marketers, you’d likely say quality. For many marketing leaders, the case is closed: quality trumps quantity....
View Article12 Easy Steps To Writing Great Content
Writing great content is not a skill—it’s a habit. The key to producing useful and interesting content for marketing is finding a process that works for you and sticking to it. I know that doesn’t...
View ArticleWhy Being Called a “Social Media Guru” is Bad for Your Marketing Career
Once in a while, I get introduced by people as a “social media guru.” I know they mean well when they do that; perhaps they even intend to compliment me when they say it. But that title—”social media...
View ArticlePeriscope is Interesting, but it Might Still Fail
I was recently talking to a friend about Periscope, Twitter’s new app. Although my friend is a social media enthusiast, she said she had never heard about it. “It’s for live streaming,” I said. “Kinda...
View Article3 Ways To Use Dropbox To Elevate Your Content Marketing
Dropbox is a useful tool to store and backup your files in the cloud, but did also know that it’s a nifty tool to elevate your content marketing efforts? In fact, it’s already very popular with...
View ArticleWhy Email Marketing Beats Social Media in Lead Generation, And What You Can...
Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it...
View Article5 Beginner Dropbox Tips for Content Marketers
Dropbox is now used by over 300 million users worldwide. But while many people primarily treat Dropbox as a cloud-storage platform, it has other amazing uses. For example, more and more brands are...
View Article5 Kinds Of Mobile Apps For Every Productive Content Marketer
I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job well. And indeed, the right apps can help you as a content marketer to become a more effective,...
View ArticleHow Facebook’s See First News Feed Update Benefits Brands
The largest and most dominant social network is planning to give users more control over their own news feed. Last week, Facebook rolled out a new feature that allows users to identify people and...
View Article7 Habits Of Super Productive Content Marketing Pros
You can’t survive content marketing without being productive. Content marketers today are under pressure to produce more content while maintaining a high quality of work. And indeed, marketers are...
View ArticleThe Strengths and Limitations of Social Media Listening: A Q&A with Sailthru...
Social media analytics is already a huge business, but it’s about to become even bigger. MarketsandMarkets is forecasting that the social analytics market will grow from $620.3 million in 2014 to...
View ArticleHow To Keep Your Customers Happy [Infographic]
All companies strive to keep their customers happy. Whether lowering prices (as Indigo Books & Music is doing in Canada), surprising customers with gifts (something that WestJet has mastered) or...
View ArticleHere’s Why You Shouldn’t Aspire to Become a Social Media Guru
Once upon a time, being an expert in social media was a big deal. The ability to build a community on Twitter and a big following on Facebook and LinkedIn was somewhat rare, and as a result, many...
View ArticleHow to Use Content Marketing to Help Your Sales Team
Content marketing should help you attract leads and drive sales. In Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study, 83% of B2B marketers say that lead...
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