Clik here to view.
Why Successful Sales People Build Their Online Reputation And Credibility
The first time I received a call from a salesperson, I did what any logical person would do these days: I googled that person. Unfortunately, I found absolutely nothing about him. Yes, he had a...
View ArticleClik here to view.
3 Easy and Effective Ways of Building Your Reputation as a Sales Pro
To thrive as a sales professional today, you can’t afford not to build your reputation. That’s because today’s buyers have more information and more choices than ever before. Before contacting a...
View ArticleClik here to view.
Why Content Is Crucial To Sales Success
What does it take to become a successful sales professional today? Is it charisma? Is it luck? Is it a compelling personal brand? The answer, of course, is all of the above. But when it comes to...
View ArticleClik here to view.
Don’t Fall Off the Radar: 4 Tips on How to Move the Sales Process Along
One of the first sales calls I’ve ever received went something like this: Sales pro: Hey, I’m just following up on a webinar that you’ve attended. Do you have any questions about our product’s...
View ArticleClik here to view.
How to Avoid Becoming an Obsolete Salesperson
One million U.S. B2B salespeople will become obsolete by 2020. That’s the bold prediction from Forrester Research, a respected research agency, in its report Death of a B2B Salesman. According to the...
View ArticleClik here to view.
How Analytics and Data Can Help You Succeed as a Sales Pro
Sales is an extremely competitive profession. Whether you’re selling a consumer good or an enterprise software, you have to be competitive in order to succeed. You’re always competing— whether it’s...
View ArticleClik here to view.
How To Improve Content Marketing With The Help Of Your Sales Team
Most sales pros and marketers today know the importance of creating valuable content in attracting leads and accelerating the sales process. But creating remarkable content—content that people will...
View ArticleClik here to view.
Content Marketing For Sales: 7 Must Have Content Types
You already know that content is an important part of selling today. Buyers have so much information at their hands that they’re no longer going straight to sellers for answers. They’re doing their...
View ArticleClik here to view.
5 Email Productivity Tips for Sales Pros
For sales and marketing pros, email is both an important tool as well as a distraction. While it is one of the best and most preferred ways of communicating with leads and prospects, email is also a...
View ArticleClik here to view.
5 Routes to Epic Content Marketing (With Examples)
Content marketing has gone mainstream. As of 2015, 88% of B2B companies and 76% of B2C companies already do some form of content marketing. And forecasts show that those numbers have nowhere to go but...
View ArticleClik here to view.
What You Need to Know About B2B Content Marketing in 2016
Effective B2B content marketing in 2016 is not just about creating the best, highest quality content. Content Marketing Institute’s annual B2B content marketing benchmark study was recently...
View ArticleClik here to view.
3 Ways of Building a Stronger Relationship With Your Prospects
A friend marketer of mine was recently talking to me about salespeople. She’s annoyed with many of them. One salesperson from a high profile SaaS company, according to her, started calling her three...
View ArticleClik here to view.
How to Write Effective Case Studies that Accelerate Sales
Effective case studies are one of the most important content pieces in a salesperson’s toolkit. Providing examples of current customers using your product or service helps demonstrate the value of...
View ArticleClik here to view.
4 Compelling Arguments for Embracing Authenticity in Your Business
Today’s companies have a new challenge: authenticity. Customers, empowered by technology and social media, factor the trustworthiness and sincerity of a brand into every purchase decision. One recent...
View ArticleClik here to view.
Why Customer Experience is the Real Key to Brand Authenticity [Report]
Authenticity matters to consumers, but most global brands are not effectively connecting with customers. That’s one of the stunning conclusions from Authentic100, a global report on brand...
View ArticleClik here to view.
Why Online Communities Are Growing And How You Can Get More From Them
Online communities have become a necessity in today’s business world. To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle...
View ArticleClik here to view.
Ephemeral innovation: Lessons from the Instagram Stories-Snapchat Saga
When I first heard of Instagram Stories, my initial reaction was a mix of disgust and disapproval. The feature, which was unveiled by the Facebook-owned company this month, allows users to post...
View ArticleClik here to view.
In The Post-Steve Jobs Era, Tim Cook’s Apple Embraces Incremental Innovation
Hype is the name of the game in the technology industry. Major tech players don’t shy away from flashy media events, extravagant product announcements or elaborate PR antics. From self-driving cars to...
View ArticleClik here to view.
How the Design Thinking Process Improves Innovation and Customer Experience
An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying on people’s gut instincts, this new design...
View ArticleClik here to view.
Ungendered: Why Forward-Thinking Marketers Are Embracing Gender Fluidity
Marketers are now looking beyond Millennials and shifting focus to Generation Z, the cohort born between 1995 and 2010. It’s a logical move given that this generation’s purchasing power—currently...
View Article
